Prismacolor Premier
Prismacolor Premier Colored Pencils solve the common dilemma faced by young professionals who want to express their creativity but feel coloring is too childish. This campaign invites them to rediscover the joy of coloring, reconnecting with their inner child while creating a soothing space for stress relief.
To reach our young adult audience, the campaign will feature in advice-focused magazines like GQ and Cosmopolitan. This will highlight how these pencils provide a relaxing escape from daily stress while inviting readers to rediscover the playful creativity of their younger selves.
On their daily commute, Prismacolor Premier colored pencils will capture our audience’s attention with a campaign inviting them to reimagine their path to NBA stardom. This bus ad encourages them to “color themselves winning,” using vibrant hues to spark their imagination and see themselves as champions—on paper and through the pencils.
Through social media, Prismacolor will challenge our audience to #ScribbleItOut, encouraging them to create drawings that spark their imagination while relieving stress. This hashtag will draw more attention and engagement to the campaign.
This Prismacolor ad, placed on the side of concert venues, inspires people to dream bigger and imagine themselves in the spotlight, whatever their aspirations may be. By showcasing the creative potential of colored pencils, it invites everyone to "scribble it out" and bring their boldest dreams to life.