Black Flag
Consumers often rely on basic bug sprays, unaware they only push roaches deeper into hiding—allowing them to threaten the safety of their home. This campaign raises awareness of how roaches can ruin the consumer’s sense of comfort, invading the spaces and people they cherish. Black Flag offers a stronger solution with the Roach Motel, a proven way to trap roaches and keep them out of sight for good.
Partners: Sydney Harsh and Emma Gilles
To reach parents, our campaign will feature in Parents magazine, engaging those who understand the fear of pests threatening their home. This approach highlights the hidden dangers roaches bring, positioning Black Flag as the trusted solution for families looking to safeguard their loved ones and space from unwelcome intruders.
On their daily commute, this campaign will capture our audience’s attention with a chilling view of what a roach sees while they sleep. Using the unique viewpoint, the visual will evoke the frantic need to eliminate these pests to restore peace and safety to the home. It reinforces Black Flag as the trusted solution for consumers, offering a quick and effective way to take back control.
This billboard grabs attention with bold visuals and a powerful comparison, offering “A roach’s-eye view of your toes.” The ad makes viewers rethink the pests lurking in their homes, putting them in the uncomfortable position of seeing their space through the eyes of an intruder. It’s a compelling, thought-provoking message that encourages consumers to act fast with Black Flag.
This Instagram post uses a unique roach’s-eye view of a meal to leave a lasting impression on how easily a meal can be ruined by a roach. The striking visual raises awareness of the hidden threats in the home, while the caption encourages people to start a conversation about protecting their food.
These glasses offer a first-hand experience of what roaches see as they crawl through your home. Positioned next to the product in stores—and available to take home—they let customers step into a roach’s world, revealing how easily their space and loved ones can become vulnerable. It’s a powerful, immersive way to drive awareness and connect with the need for protection against these hidden threats.
Created for INFO-I 304: Intro to Virtual Reality, this project allows users to shrink down and experience a home from the viewpoint of a cockroach. Built using Unity Hub, the simulation incorporates custom coding to handle player input and movement, making the experience fully interactive. Players scuttle through a life-sized living room, dodging furniture legs, gaining energy from crumbs, and passing by walls lined with custom advertisements designed by our team. The experience culminates at the roach motel—a one-way trap that brings the journey to a sudden end. It’s a powerful reminder that this product doesn't just catch roaches—it stops the infestation at its source.
