Handsome Brook Farms
Consumers often choose cheaper store-bought eggs, unaware they contain harmful forever chemicals, found in products like firefighting foam. This campaign raises awareness of these hidden risks. Handsome Brook Farms offers a healthier alternative with pure, wholesome pasture-raised eggs, free from harmful additives.
Partners: Hallier Utsler and Regan Mathies
To reach food-conscious consumers, our campaign will feature in Bon Appétit, engaging those who care about quality ingredients. This approach highlights the hidden chemicals in conventional eggs, positioning Handsome Brook Farms as the clear choice for those seeking safer, more natural food options.
On their daily commute, this campaign will capture our audience’s attention with a bold message exposing the hidden additives in conventional eggs. Using striking visuals and clever wording, it challenges them to rethink their choices, reinforcing Handsome Brook Farms as the trusted source for clean, organic eggs—“better ingredients, better eggs.”
This billboard grabs attention with bold visuals and a clever comparison, emphasizing Handsome Brook Farms' honesty and authenticity. The striking headline and imagery highlight the unnatural ingredients in conventional eggs, making a strong, informative statement that resonates with commuters on the road.
This Instagram post and Reel use bright colors to expose how conventional eggs are made with nail polish. The striking visual contrast leaves a lasting impression on the risks of store-bought eggs, compelling viewers to choose Handsome Brook Farms for a more natural and healthier option.