Olympiana Yogurt
Olympiana Yogurt solves the common dilemma faced by health-conscious adults who crave authentic, wholesome food but are overwhelmed by overly processed options. This campaign invites them to discover the simplicity of real Greek yogurt, made Yiayia’s way—pure, additive-free, and packed with protein.
To target health-conscious and active adults, our campaign will feature in health-focused magazines such as Men's Health and Women's Health. This approach positions Olympiana as the perfect choice for those seeking nutritious, wholesome options to fuel their healthy lifestyles.
On their daily commute, this campaign will capture our audience’s attention with a bold message highlighting Olympiana’s purity and authenticity. Using unique visuals and clever wording, it invites them to rethink what they consume, reinforcing Olympiana as the go-to choice for Greek yogurt with no additives— “everything you need, nothing you don’t”.
This billboard grabs attention with a clever comparison, showcasing Olympiana’s simplicity and authenticity. The concise, witty copy highlights the simple recipe and reinforces Olympiana as the gold standard of Greek yogurt.
This mall ad stands out with its playful repetition of the word "much," creating a rhythmic and eye-catching design that draws shoppers' attention. The bold statement, "Better yogurt than your 'Grandma'," adds a humorous, relatable twist, reinforcing Olympiana's dedication to creating high-quality yogurt made Yiayia’s way.
This Instagram story ad uses humor to showcase Olympiana’s authentic Greek yogurt. The playful two-step process cleverly highlights that making real yogurt is best left to Yiayia, leaving a lasting impression while encouraging viewers to swipe up and discover more.